Brazilians aren’t scared of plastic surgery. I read a piece recently in the FT’s Weekend Magazine about the amount of money middle class Brazilians are spending on making their bottoms bigger or their tummies tighter: 905,124 plastic surgery procedures were performed in 2011, the second-highest in the world after the US. It was happening when I was growing up there, so it’s not new; it's just that more people have the money to do it now. Well, according to entrepreneur Cristiana Arcangeli, a new beauty trend in
is to look after your body from “within”, by consuming collagen. Why we can’t just eat healthily and exercise is a mystery to me, but perhaps a few sweets are better than plumping up a bit of cheek. Brazil
Now, Cristiana wants to conquer the
She secured an eight-month exclusive distribution in Selfridges, but the brand is now branching out into Boots. Starting on Friday, BeautyDrink will become the official drinks sponsor of London Fashion Week.The brand has only been going since 2010 in
But I’ll be interested to see how well it does here in the
Purely from a taste perspective, I prefer BeautyDrink, but as a die-hard pure water fan, I'm probably not the target customer. Which do you prefer?