Well, the research is being conducted for a global care and personal hygiene brand, which is looking to pilot a new product (keep reading to find out how you could get involved in Criteria Fieldwork’s research). Understandably, Criteria Fieldwork couldn’t give more details on the project and its client, so I did my own research into the Brazilian hair care market and realized just what a big business it is.
According to a blog post by Rob Walker, Senior FMCG Analyst for Euromonitor International, emerging markets like
Rob attributes this growth to a “strong away-from-home beauty culture” and the 1.5 million beauty salons in the country. Apparently, Brazilian women typically get their hair done once a week. Things have changed since I lived there… But what hasn’t changed is what Rob calls
Now, back to the market research… Criteria Fieldwork is looking for Brazilian or