Friday, 16 September 2011

Issa London promises Brazilian influences at London Fashion Week



London Fashion Week invitations inevitably get me excited: Burberry’s seasonal metallic card, Matthew Williamson's gold-edged, blurry floral tableau (although Matthew’s biggest draw is the location of the show this season, at the Turbine Hall in the Tate Modern. Can’t wait.). But this season, another invitation caught my eye, from Issa London. The designer, Daniella Helayel, is Brazilian and whilst I’ve never really thought that her collections were defined by any particular Brazilian aesthetic, I’m intrigued by tomorrow’s show at the BFC Tent at Somerset House. You couldn’t get more Brazilian that the invitation, pictured above, with its "I love Rio" phrase and illustration of the Corcovado and Christ the Redeemer. As always, I will report back from the show. Who knows, maybe Kate Middleton, a huge Issa fan, may grace the front row…

No comments:

Post a Comment