Sunday, 10 July 2011

Havaianas give Brazilian vibe to Berlin




Such is the competition between fashion brands to stand out at Bread & Butter, the streetwear show in Berlin this week, that the event felt more like a festival than a trade fair. Beautiful, bikini-clad models frolicked in a swimming pool at Tommy Hilfiger while Diesel turned its stand into a sand island. One brand had table tennis on its stand while another invited some violinists to play along to a yoga class. I think you're getting the picture.... And as impressive as it all was, you can only deliver such theatrics if you have the cash, which is why I was really impressed with Havaianas' stand at Bread & Butter. As I hurtled past it, I stopped in my tracks, so impressed by its use of colour, which it largely achieved through the product itself. Lovely colourful flowers adorned the stand and there were little quirky touches like Polaroid photos of different Havaianas shoes pinned up on one wall. It really stood out so I thought I'd share it with you.



4 comments:

  1. I have an important Haviana question!

    Are Havianas with the Brazilian flag just for tourists?? I swear more locals had them without the flag.

    It will settle an important dispute!

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  2. Good point - and good observational skills! They definitely have both in Brazil as I bought my black pair in Santos, and they have a flag. I must admit that I haven't seen any in the UK without the flag. So, I suppose the flag is a must here, but optional there.

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  3. They actually sell different models in UK, at Selfridges and Harrods you can easily find them. The "Brasil" one is proportionally better sold in Europe than in Brazil though, that's why you have this impression.

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  4. Suzanne Bearne18 July 2011 at 16:04

    You can buy them with or without the flag in Brazil. And you can get them customised in the actual Havaianas stores too!

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