Sunday, 10 July 2011
Havaianas give Brazilian vibe to Berlin
Such is the competition between fashion brands to stand out at Bread & Butter, the streetwear show in Berlin this week, that the event felt more like a festival than a trade fair. Beautiful, bikini-clad models frolicked in a swimming pool at Tommy Hilfiger while Diesel turned its stand into a sand island. One brand had table tennis on its stand while another invited some violinists to play along to a yoga class. I think you're getting the picture.... And as impressive as it all was, you can only deliver such theatrics if you have the cash, which is why I was really impressed with Havaianas' stand at Bread & Butter. As I hurtled past it, I stopped in my tracks, so impressed by its use of colour, which it largely achieved through the product itself. Lovely colourful flowers adorned the stand and there were little quirky touches like Polaroid photos of different Havaianas shoes pinned up on one wall. It really stood out so I thought I'd share it with you.