Wednesday, 27 July 2011
Can fashion save The Amazon?
Last year, I wrote a profile piece about an inspirational woman called Bia Saldanha, who has pioneered a process of rubber production that supports farmers in The Amazon and fights against deforestation. The interview was set up by fashion brand Veja, which sources rubber from The Amazon for its brilliant shoes, showing that fashion can be both sustainable and cool (the prices are pretty reasonable and the brand is stocked by some of the UK’s most directional shops). Tomorrow evening, you too could meet Bia and find out more about her work. Journalist Lucy Siegle is hosting a conversation between Bia and novelist Ed Siegle (autor of The Invisibles) at The Hub in King’s Cross, London. The tickets are free but spaces are limited. To book, email firstname.lastname@example.org. And let me know what you think.