Thursday, 9 June 2011
Being a Brazilian art collector in London
Pinta exhibition hall
Coming from the thumping hall that was Graduate Fashion Week in Earl's Court - loud music, unflattering (but oh-so-cool) clothes and unparalleled energy - there was a peaceful sense of calm next door at Pinta, an exhibition of Latin American art. But it was no less cool for it. And nor was it snooty. I don’t have the funds to be an art collector, but Brazilians being Brazilians, the gallery owners at the fair were friendly and welcoming.
Brompton Hall is a great venue for it (the event goes on until today, Thursday June 9) and I liked the art too, particularly the painting of a bookshelf made up of images of the Amazon by Claudia Jaguaribe.
Adriano Casanova, the owner of Baro Galeria in São Paulo, which represents Jaguaribe, says her work has been really popular. "There's a boom in Brazilian art in the international art market," he explained to me. "But the world is interested in everything from Brazil at the moment, especially with the World Cup and the Olympics [coming to Brazil in the next few years]."
He added that Brazilian artists are much more individual in their approach now. "They have moved on from the Tropicália movement that they were known for until the 80s. If there is a Brazilian aesthetic then it's conceptual art."
Fred von Bülow Ulson, of Rio’s Anita Schwartz Galeria de Arte, agrees that the international art world is watching Brazilian artists at the moment. "The interest in Brazilian art is like never before," he said. "And each time, artists are becoming more professional. São Paulo leads the art market in Brazil but Rio is entering it with gusto. In terms of trends, photography is starting to be recognized as a form of fine art in Brazil."
He has invited me to the private viewing of Estela Sokol's exhibition tonight so will report back, art fans.