Saturday, 31 July 2010

Brazilian brands debut at Pure London (and something Brazilian for the weekend)

In the space of five minutes earlier today in central London, I heard four separate conversations in Portuguese. Ok, I may not speak all languages to be able to make similar comparisons, but still, it’s not a number to be sniffed at. To be sure to hear even more Portuguese this weekend – and see some cool Brazilian fashion brands – head to womenswear show Pure London tomorrow where they are making their UK debut.

ABIT, the Brazilian textile association, is bringing to Pure London, held at Olympia from tomorrow until Tuesday, print brand Andre Ungaratto; swimwear label Despi (pictured); eco brand Natural Cotton Colour; Totem, a graphic print brand inspired by Rio’s Ipanema beach; and Ursula Felix, a young fashion, directional label. For womenswear retailers looking for inspiration and something a little different, stop by the stands of these brands.
Brazil is the sixth largest textile industry in the world and, in terms of jobs creation, the industry ranks second in Brazil, with over 1.7 million people working within the textiles sector. Clearly, the country knows what it is doing.
Elsewhere this weekend – and away from business – São Paulo artist Iran do Espirito Santo is making his UK debut with an exhibition of drawings and sculptures at the Ingleby Gallery in Edinburgh. In London, Europe’s largest festival of Latin American culture – Carnaval del Pueblo – celebrates its 12th anniversary with music, dance, workshops and a carnival parade from Elephant & Castle to Burgess Park in South London. Enjoy.


  1. Ana, I'm going to keep an eye open for anything Brazilian in Somerset and will let you know! You let me know if you hear of anything too please, could do with a bit of latin fun down here! Ali

  2. I'm at Pure and the Brazilian brands are really cool.. glad to see you again!

  3. I like that you've illustrated this post with a pic of a nice lady. Is this the default option when you can't decide what to go for?

  4. The nice lady is helpfully illustrating one of the brands I mention - Despi - so as to give you an idea of what the brand's product looks like.